Branding & Identity

What makes us, us.

A vibrant and inspiring blend reflecting freshness, innovation, and community spirit.

Logo Idea

The logo for Bitcoin Pizza features a stylized pizza slice with the Bitcoin logo embedded in the cheese. The pizza slice is designed with vibrant colors to represent freshness and excitement, while the Bitcoin symbol is featured prominently in the center, conveying the brand's focus on cryptocurrency. The overall shape of the logo is circular, symbolizing community and inclusion, with a modern and playful typeface for the brand name 'Bitcoin Pizza' wrapped around the pizza slice.

Typography

The selected fonts are designed to reflect modernity and accessibility. The main font, Roboto, is known for its clean, geometric shapes making it perfect for digital and print mediums. It ensures readability and professionalism, aligning with the tech-savvy nature of cryptocurrency. The secondary font, Oswald, adds a touch of boldness and uniqueness with its condensed style, effectively capturing attention and complementing the primary font without overwhelming the message.

Imagery & Photography

Imagery for Bitcoin Pizza will focus on vibrant photographs of pizzas made with fresh ingredients, showcasing the artisanal approach to pizza-making. Community-themed images will reflect local franchises and the collaborative spirit of entrepreneurship. Photography will emphasize the colourful nature of the product and the welcoming atmosphere of the dining experience.

Brand Voice

The brand voice of Bitcoin Pizza is engaging, friendly, and knowledgeable, reflecting a casual atmosphere while providing valuable information about the franchise and cryptocurrency.

Brand Values

Empowerment, Community, Quality, Innovation, Sustainability.

Brand Personality Traits

Innovative, Community-focused, Friendly, Modern, Empowering.

Customer Promise

To deliver high-quality, local pizzas that empower communities and celebrate the spirit of Bitcoin.

Colours

Bitcoin Orange Coin Gold True Black